BrandSaver
Publication+
Art Direction
Each cover of Brandsaver is created as a visual story of P&G products fitting into consumers’ lives and routines. Working with a selection of products chosen by P&G, my team and I created a seasonal theme, and design a selection of covers. Once a cover has been selected, the process of furthering the cover’s narrative to interior editorial pages begins. Editorials let us explore product routines and benefits, and drive a stronger consumer story. Both cover and editorial designs are then photographed.
