The Block Party
Identity +
Experience Design +
Print
During this year’s SXSW event, our team introduced Edelman Impact, focusing on the core message of “action builds impact” with The Block Party. This interactive lounge experience aimed to promote trust-led behavior within the space. The Journey through The Block Party began with a captivating message wall, followed by stackable boxes with actionable steps companies can take to build a better future, and ended with a printable take-home.
The combination of eye-catching geometric shapes, vibrant colors, well-thought-out floor plans, and relevant messages resulted in an immensely successful experience, enriching attendees with positive and meaningful information.
