eBay Parts of America
Identity +
Experience Design +
Campign
We hit the road with eBay motors to highlight ‘Parts of America’ telling the story of different car cultures from across the USA. The tour took eBay Motors to twelve automotive enthusiast events across the country - from car meets and cruises to tractor pulls and rock crawls, ending with a showroom event at the 2022 Auto Show in Los Angeles. From the inception of the project, the creative and design team collaborated, working hand in hand throughout the entire journey—from conceptualizing the hauler's design to crafting the immersive and unforgettable showroom experience.
